Where Next for Fitness Trackers
Arguably, Fitness Trackers have made people more aware of their health and contributed to their increased fitness. The main features of the most popular devices are pretty much the same (steps, calories, floors etc etc) but if you are a Fitness Tracker manufacturer how will you make your products stand out from the crowd so that you can keep selling the devices and keep your business moving forward. And for us as consumers, which features will tempt us to upgrade or swap Brands?
Aside from style and battery life, there seem to be three mains areas to focus on.
Smartwatch features, Working more closely with your mobile phone for “convenience” functions like alerts, music control and GPS for example.
Activities: for example, counting reps for weights sessions, detailed swimming tracking and even Skipping (Smartrope, ). All things geared to giving you details about workouts and energetic activities.
Health: Moving to a more clinical feature set to track things like Ovulation (AVA http://www.avawomen.com/ ), emotional stress (sensaura, http://www.sensauratech.com/contact---sensauratech.html ), localised Fat content (Skulpt Chisel, https://www.skulpt.me/advantage) etc.
Its logical to think we’ll see smarter algorithms making better use of the data that today’s devices already collect as we did with sleep tracking being added to some devices via an update. But things like stress tracking for example could be achieved with todays sensors. We’re also likely to see additional sensors being developed (or existing ones miniaturised) so that completely new things become able to be monitored.
I wonder if we will see a split between Fitness Trackers that become more activity focussed with algorithms and sensors biased towards metrics important to activity tracking and a line of Health Trackers that are more clinical in nature and are biased toward tracking health conditions (sleep apnoea, heart conditions, diabetes etc) and alerting us to potential upcoming or more immediate problems.
Of course there will be a blurred line between the two and ultimately all functions may end up in the same device and then we’ll have the best of both worlds.